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Rena Greifinger, Julia Lourie and Erin Samueli
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Breakout Session
Tuesday, May 1, 2018 | 9:25 AM

The Next Generation is Now! Helping Your Young Clients Revolutionize Philanthropy

Rena Greifinger, Population Services International

Julia Lourie, Maverick Collective

Erin Samueli, Maverick Collective

This is an extraordinary moment in time. The largest transfer of intergenerational wealth is upon us and, more than any other time in history, the next generation of wealth holders in the world are hungry to improve the world, starting now! We know that next generation philanthropists (next gen) crave meaningful engagement in experiences that go far beyond financial gifts. They want to be hands-on in creating change. They demand measurable results. They are eager to become thought-leaders in the issues they care about. Yet many next gen do not know where or how to begin. They might not have the skills or support systems in place to make their own philanthropic investment. They don't know what questions to ask. Much of the time, nobody has asked them the right questions either. In this interactive workshop, you will learn how to start the conversation with your next generation clients about the changes they wish to see in the world, and how they can use their whole net-worth (their time, talents, treasures and ties) to catalyze those changes. Through a moderated panel discussion with next gen philanthropists, and a series of dynamic exercises that include hands-on practice, you will learn about how to gain empathy with your clients, ask great questions, and support the families you work with to build the next generation up as responsible stewards of wealth.

Attendees will: 

  1. Gain empathy and understanding with the next generation wealth holders vis-a-vis how they envision being stewards of their resources to achieve social impact. 
  2. Gain skills and practice starting conversations with next generation clients about philanthropy and using their resources for social good. 
  3. Learn about the programs and opportunities available for next generation philanthropists to being making an impact on the world right now.


Rena Greifinger, 
Senior Project Lead for MaverickNext, Population Services International, Washington, DC

Rena Greifinger is an energetic, creative and seasoned public health activist with over 10 years of experience leading programs to revolutionize the health sector for adolescent girls and young people. She has lived and/or worked in 20 countries on a range of initiatives spanning research, program design and delivery, media and communications, and advocacy. She recently became the Senior Project Lead for MaverickNext, a new initiative of PSI's Maverick Collective that brings together next generation philanthropists and public health leaders to change the way philanthropy is done. Over the last five years as PSI's Global Advisor on Youth & Girls, Rena established the organization as a technical expert and thought-leader in private sector approaches to improving sexual and reproductive health systems for adolescents and young people. She spearheaded the organization's work in design-thinking, playing a lead role in its flagship project Adolescents 360. Her work has focused on the integration of human-centered design into social marketing frameworks, strengthening youth-friendly health services in the private sector, building capacity for youth-adult partnerships and externally representing PSI through coalition work, publishing and public speaking. She has served as Chair of the Youth, Health and Rights Coalition and the Coalition for Adolescent Girls. Prior to PSI, Rena founded an award-winning program that builds leadership, life-skills and mentoring support for young people living with HIV in the U.S. Rena holds a Master’s of Science from the Harvard School of Public Health.

Julia Lourie, Maverick Collective, Brooklyn. NY

Julia Lourie works at the Bard Prison Initiative (BPI), where she is responsible for planning and executing initiatives and events that augment BPI's strategic goals. Prior to her work with BPI, Lourie worked as a fine art production manager, spending time at Creative Time and Hauser + Wirth, among others. As an advocate for the health of women and girls, Lourie seeks to combine empathic modes of communication with demonstrably effective action. Her Maverick Collective project focuses on preventing, screening, and treating cervical cancer in Trinidad & Tobago. Taking the belief that access to healthcare is an issue of justice, Lourie seeks to help shape the landscape of private giving to serve the greatest public good. Lourie currently serves on the Board of Directors of contemporary dance company Hivewild and is a registered 200RYT yoga teacher. She graduated from NYU Steinhardt in 2014 and holds a B.S. in Media, Culture, and Communications with honors.

Erin Samueli
Maverick Collective, Newport Beach, CA

Erin Samueli is an educator, having completed her bachelor’s degree in earth science education from Boston University in December 2016. She will pursue a Master’s degree in Education in 2018, but is using this gap year to launch into her philanthropy with Maverick Collective and her family’s foundation. During college, she served as a student teacher for a semester in a high school in London. This solidified her passion for working in the classroom, and she intends to start her career as a middle school earth science teacher. An Orange County native, she will begin her California teaching career in the near future. Erin deeply believes in the role of education in behavior change and empowering individuals. As such, Erin is thrilled to be putting her education and teaching skills to use in her project with Maverick Collective, which will explore how we might use school as an entry point for Ethiopian girls and boys to access reproductive health education, products, and services.

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