The Los Angeles Chapter of Advisors in Philanthropy Presents:

LA-AiP EDUCATION SEMINAR

Ten Tips for Transformative Events

MARCH 10, 2015
6:00 – 8:00pm

Hosted by:

United Talent Agency
9336 Civic Center Drive, Beverly Hills, CA 90210

Seating for 100 guests on a first-come first-served basis, with priority given to LA-AiP members. LA-AiP members may attend free of charge and non-member guests are $25.

REGISTER HERE

Summary:     
Tired of spending tons of staff time and expense to put on a fun night or convening that raises some money and awareness, but has limited long term impact? Come learn the “ten essentials” of effective event production: how to move beyond event planning and coordination to creating convenings and events that best meet your organization’s overall fundraising, marketing and/or programmatic goals. Learn how to plan and position events to integrate into your organization’s overall strategy so that their impact extends well beyond one night (and doesn’t crush your staff and volunteers).  

Included:

• Determination of vision, goals, outcomes, tactics, measurements and long-term growth goals
• Analysis of ‘right’ attendees and the ‘right’ mix of these attendees to reach strategic goals
• Matching of right content to the audience mix including how the content can develop over time and format 
• Determination of how the roles and responsibility required for the conference will be allocated 
• Analysis of brand communication via price, structure, speakers, online and on-site look and feel
• Analysis of communications calendar both internal and external to determine event marketing campaign 
• Discussion around in-house database and leveraging online registration and surveys
• Discussion around VIPs, Board Members, Speakers and their requirements
• Analysis of post-event requirements for ROI reporting, attendee satisfaction, etc.

Outcomes:

Understanding of the (10) Essentials Documents 

• Success Metrics and Vision
• Audience Mix Analysis
• Content Mapping
• Roles & Responsibilities including Stakeholder Buy-in / Approval Process Determination
• Internal and External Communications Plans
• Promotional Avenues & Pricing Strategy
• Content Mapping
• Speaker Acquisition & Logistics
• Registration Logic
• Timeline
• Budget
  

Guest Speaker:

HEATHER MASON
President and Owner, A Caspian Production

Heather Mason is the president and owner of A Caspian Production. She founded the company in 2005, with a vision of specializing in producing conferences for the innovative business space. Combining her film and marketing background was a natural lead-in for conference production. Heather's previous work experience included five years at Fox studios and film festivals (Sundance and Cannes), project management at the Olympics, and a career in marketing in the early dot-com industry in both high tech and consumer services.

She graduated with a degree in Journalism from Utah State University, and is on the Social Media Week LA Advisory Board, the San Diego Zoo Biomimicry Board of Advisors and the CORO Board of Directors. Caspian's clients are mainly in the social good space, and include: The Skoll World Forum, Omidyar Network, Endeavor Global and Code for America.