The Business of Philanthropy

This webinar covers 4 topics and looks at how philanthropy has evolved from a social activity to a formal industry. Drawing on real life case studies, Gena walks participants through the history of the charitable sector and how new trends are influencing the way that funds are generated, managed and distributed into the social profit market place.

1. Charity sector 101 – Why do we have it, why do we need it and how has it changed?

2. Evolution of Philanthropy – The creation of an industry

3. Social enterprise and the new way of doing an old business

4. Integrating historical giving strategies with new tools (DAF’s, Foundations, Social Impact Investing)

Speaker Bio
Gena Rotstein is one of Canada’s leading experts in Social Enterprise. The founder of Canada’s first Philanthropic Brokerage Firm and Place2Give: the ground-breaking "e-Harmony” of the charitable sector. She is a founding member of the Social Good Accelerator YYC (innovation Hub) and a leading expert in the Canadian Social Enterprise marketplace.

With over 15 years of non-profit work experience throughout Canada and the United States, Gena has evolved into an expert matchmaker between businesses, philanthropists, and the myriad of ways they contribute to the charitable sector. Her in-depth understanding of social values matches people to organizations through the KARMA & CENTS™ model thereby fulfilling their philanthropic vision ensuring they receive the biggest bang for their social ‘buck’. In addition, Gena is building on her social enterprise expertise and is currently establishing a social venture fund targeting start-up social ventures at the seed stage.

A graduate of Brandeis University in Boston with an MA in Non-Profit Management and Jewish Communal Service, Gena has been interviewed by,and written for, a number of leading newspapers and web columns on fundraising and philanthropy including Canadian Compensation & Benefits; Money Sense Magazine, Alberta Venture Magazine, The Financial Post, The Calgary Herald and Canadian Fundraiser eNews. An expert in her field, Gena takes a new approach to an old sector – Philanthropy 3.0 and Social Enterprise, and has spoken at various events to both targeted audiences and in front of large crowds. Some of her recent engagements include presenting at TEDxCalgary 2010, the Banff Compass Conference 2011 and AFP 2011. She was named Top 40 Under 40 by Avenue Magazine in 2009, and featured on BNN in June 2011.