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Webinar: The Power of the Female Market: Why Women Run from Financial Professionals—and How to Win
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Webinar: The Power of the Female Market: Why Women Run from Financial Professionals—and How to Win

8/19/2025
When: Tuesday, August 19, 2025
12 noon Pacific | 3 pm Eastern
Where: Zoom
United States


Online registration is closed.
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About the webinar... 

Women control more wealth than ever before, yet financial professionals continue to miss the mark when trying to engage them. Here’s the truth: Women are not a niche market—they are the market. So why do so many financial professionals struggle to attract and retain female clients?


In this eye-opening presentation, we’ll uncover the biggest mistakes financial professionals make that drive women away, and more importantly, what women really want when selecting a financial advisor. You’ll gain powerful insights into the way women approach money, decision-making, and relationships with financial professionals. Walk away with a fresh perspective and actionable strategies to assess your own business practices—are you sending the right signals, or are you unknowingly turning women away?

If you’re ready to tap into the most powerful financial force in the market today, this session is for you. 

 

About the presenter...


 

Dr. Barbara Provost – Founder, Purse Strings, LLC

Dr. Barbara Provost is on a mission to revolutionize the financial landscape for women. As the founder of Purse Strings, LLC, Barbara saw a glaring gap in the financial industry—women, who control $24 trillion in wealth, are consistently overlooked, underserved, and under-planned for their financial futures. Determined to change that, she combined her extensive experience in business consulting with her expertise in adult learning to create a solution that empowers women and equips financial professionals with the tools they need to serve this powerful market effectively.

Purse Strings isn’t just about financial advice—it’s a movement. Through cutting-edge education, strategic empowerment, and a robust network of vetted financial professionals, Purse Strings provides women with the resources and confidence to take control of their financial well-being. Whether it's through workshops, online resources, or connecting women with trusted experts, Barbara is committed to ensuring women are heard, valued, and financially fearless.

With Purse Strings, Barbara is turning the financial industry on its head—proving that when you tailor financial services to women, everyone wins.


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