Letter from AiP President, Marty Dutch
AiP MEMBER TIPS: HELPING YOUR CLIENTS NAVIGATE COVID-19
The International Association of Advisors in Philanthropy, Inc. (AiP) remains dedicated to client-centered philanthropic planning, especially in the wake of COVID-19 and its impact on nonprofits. During this time of crisis, your clients may be wondering about the most effective ways they can help mitigate the effects of the outbreak with their philanthropic dollars in the areas they care about most—and help nonprofits emerge stronger than they were before.
As you connect with your clients, we encourage you to consider the following:
- Stress this time is an opportunity for clients to deepen relationships with their favorite organizations. We are collectively experiencing not only a health and economic crisis, but an emotional one as well. Encourage your donors to put their emotions to work in a positive way. Professional expertise is a welcome donation to many nonprofit organizations, and this is an excellent time for your clients to directly offer their services pro-bono.
- Help your clients understand that nonprofit leaders are first and foremost running a business. Nonprofits have the same financial responsibilities facing a for-profit company, but their source of revenue may mainly be a combination of grants and donations from funders. When there is financial fear in the economy, funding can slow down significantly or halt, leaving a need that your client can directly address.
- Encourage your client to trust the recipient nonprofit to make the right decisions for the organization with your client’s donation. Encourage your client to apply as few restrictions as possible and allow funds to be applied to general operating expenses or area of greatest need. This approach helps nonprofits respond to needs as issues change.
- Help clients appreciate that nonprofits are facing immediate issues as well as long-term effects of this crisis. A one-and-done approach will help with immediate needs, but the ripple effect of this crisis will be felt long term. Encourage your donors not to be reactive, but thoughtful and strategic with their gifts.
- Help your clients invest smartly. Think about funding those organizations that are established experts in their field and serve vulnerable populations who can maximize the investment. At the same time, don’t forget nonprofits that may be ignored (such as the arts) due to the shift in philanthropic dollars to more health-centered organizations.
We also encourage you to search the AiP member directory to tap into our diverse network of CPAs, attorneys, wealth managers and financial planners, consultants, and other subject matter experts to equip you to empower your clients to effectively navigate this challenging moment in time. We also have webinars and a resource library available to members. If you are not yet a member and would like to be, please inquire here.
This is a time for action, and collaboration is key in order to be impactful. We believe philanthropy can be transformative when we are united toward a common goal. We are moved by the important work you do daily to teach and empower clients to effectively direct their philanthropic resources consistent with their deepest values, to connect their money to their meaning and transform their own communities through inspired giving.
AiP 2019-20 President